Your Body is Your Business
By Dr. Rick Kattouf II
Building
the body that you desire and achieving that ideal body composition is very
similar to building a business. When an individual chooses to start a new
business, in the beginning, these are the "early critical stages" of
business building. A good and successful business owner is going to pour
his/her heart and soul into building the business during these early critical
stages. They are going to work more and work harder than they ever have in
their life. They know that this is a very critical time in order to get the
business off the ground.
When a new
business owner first opens their business, they don't say, "you know what,
I think I'm going to take a week off and go on vacation", no way, not even
close. These conscientious business owners know that vacations are not
deserved, rather, they are earned. As the months and years go on and the
business continues to grow and become successful, the business owner is sure to
keep their foot on the gas, as they know this is key for success.
New and
successful business owners, during these early critical stages, are not looking
to take a break, take a vacation, etc. They are ready and willing to do
whatever it takes to become successful and achieve their goal. And when they
reach their goal, they don't stop. They know that in order to continue to grow
and remain successful, the same hard work, effort and energy that went into
building the business has to remain in place in order to keep the business
rolling. (The same holds true for losing weight & body fat and keeping it
off)
The
business-building scenario above is no different than building the body you
desire and achieving your body composition goal. When that individual chooses
to make the necessary lifestyle changes in order to achieve their goals, they
are at the same stage as the new business owner. These are the early, critical
stages and every step along this journey is a very important one. And sure, as
the new business owner starts to learn the ins and outs of business ownership,
they may run into some obstacles and there may be some highs and lows along the
ways. This can a very normal part of the process, but the key is, the
successful business owner does not let these obstacles stop them. They do not
let the lows get them down. Rather, they focus on the positives and continue to
drive forward.
Along your
journey of health and fitness, there very well may be obstacles and some lows
that you experience. But, just like the business owner, you have to focus on
the positives and keep driving forward. These early, critical stages are so
important because this is where we really start to establish our new lifestyle,
our new mindset and our new belief structure. This is where you are setting
yourself up for success. And the success is not just weight loss; rather, the
success is setting your mind and body up to achieve meaningful and sustainable
results for a lifetime.
As you are
building your body, think about the business building analogy. Your body is
your business and your goal is to build the most successful business that you
can. Each day when you wake up, roll up those sleeves, grab that lunch pail and
put on at hardhat because it's time to go to work. Enjoy every step on your
body transformation journey. Every successful meal, snack, workout and night of
sleep is one more successful step along your health and fitness journey. And as
Ricky Flynn says, this is a deposit
into your fitness bank!
For that
new, successful business owner, their focus is not on the end-goal. Rather,
their focus is on the process. For example, if their business is a
service-based business, their focus is providing the best service possible. If
their business is a product-based business, their focus is providing the best
product and best customer service possible. The new business owner can't
control the end goal and results; but they have 100% control over the process.
And this is why it’s imperative to place 100% of our focus, time, effort and
energy on the process (and not the results).
The same
holds true for you, as you are the business owner of your own body and your own
personal health. No matter how much body fat and body weight you are choosing
to lose, you don't want to focus on losing weight (end-goal). You can't
control how much and/or how quickly you lose your weight and body fat. But, you
have 100% control over the process and this is where 100% of your mental and
physical energy needs to be. When we shift our mindset, and become process-focused
(not results-focused), success will follow. When you focus on the process, you
are in complete control. And in time, you can start to enjoy the amazing
results that follow. Your body is your business and you can create as
successful a business as you choose. Let's make it happen!
WORKOUT SMART, EAT RIGHT, GET RESULTS®!
Download
the TeamKattouf® Nutrition LLC app:
Rick
Kattouf II, O.D. is a 2x Best-Selling Author and Fitness & Nutrition expert
and has been named one of America’s PremierExperts® and one of the World
Fitness Elite® Trainers of the Year. Rick is a Sports Nutrition Specialist,
Heart Rate Performance Specialist, Master Personal Trainer & Triathlon
Coach. He has been seen on ABC, NBC, CBS and Fox affiliates around the country
as well as in the USA Today, Chicago Tribune, Ironman.com, Livestrong.com,
FIGHT! Magazine, Florida Cycling Magazine and The Independent in the UK. Rick
is the CEO/Founder of TeamKattouf® Inc, CEO/Founder of TeamKattouf® Nutrition
LLC, CEO/Founder of Virtual Gym LLC, Creator of TeamKattouf® Nutrition
Supplements, Host of Rx Nutrition, author of Forever Fit, Creator of 5-Round
Fury® Nutrition Supplement, 5-Round Fury Fitness® workout app, Creator of
Coach2CEO, Creator of Fuel Keeper®, Entrepreneur and Inspirational Speaker. Dr.
Rick has personally coached individuals in 30+ states and 10+ countries.
