Start the Year Off Right, Avoid the Diet Disaster

Start the Year Off Right, Avoid the Diet Disaster

D.I.E.T = Disaster Imminent Every Time®!

By Dr. Rick Kattouf II


It’s that time of year again. Many individuals will be setting weight loss goals. Will this year be a New Year, New You or a New Year, Same You? If you choose to follow a diet/food fad, it’s going to be a New Year, Same You. There is just one thing you need to understand about a diet. A DIET is simply a, Disaster Imminent Every Time®! There is no better way to sum it up.


Sure, go on any diet and you will lose weight, guaranteed. But what is also guaranteed is that you will regain some, all or more of the weight you lost, guaranteed. I’m going to go out on a limb and say that 99.99% of individuals would not look at a weight loss followed by a massive weight regain as a success.


Why do so many individuals choose to go on diets? Well, it’s because the majority of dieters are afraid to succeed. Yes, that’s right; afraid to succeed. Let’s look at the typical verbiage of a serial dieter. A serial dieter is that individual that bounces from one diet/food fad to the next. They are constantly in a weight loss/weight regain viscous cycle. You will hear them say things such as, ‘I’ve tried everything and nothing works.’ And then what ensues with such individuals like this is an overabundance of sympathy, excuses and participation trophies from others. Family and friends will respond with statements such as, ‘honey, it’s ok, you’re just big boned’ or ‘you just have a slow metabolism’ or ‘at least you are trying; you did pretty well on that diet’ or ‘all the weight you regained is probably just muscle’ and the list goes on and on. Understand, this is a very comfortable place for dieters to be. They have a number of built-in excuses to use each time a new diet fails.


What does success bring? Success brings about a lot of scrutiny. The more successful an individual becomes, the more eyeballs they have on them and often times, an individua will feel like they have a target on their back. In addition, success also brings a very high amount of expectations. This is the complete opposite of constantly failing on diets. In the aforementioned example above, there are no high expectations of this individual; they are not expected to keep their weight off (hence all of the sympathy and excuses).


Let’s say for example, an individual transforms their physique (complete opposite of losing weight, more on this later). They are amazing lean and well-muscled. It’s a whole new game now, this is true success. This is a set up for achieving meaningful and sustainable results for a lifetime. And therefore, the individual expects a lot more out of themselves. They put more pressure on themselves (which is a good thing) in order to maintain their results.


But with that said, here is what dieters need to understand; embrace everything that will come with the success. There truly is no added pressure at this stage, why? Because when body transformation is achieved, you’ve turned the corner, mentally and physically. You have truly embraced the lifestyle. No longer is this some short-lived diet and food fad that you know will be a failure. Once you smell success, there is no turning back; you are a completely different person at this stage and a lifetime of success is yours.


So, how do we turn this corner? How do we embrace success and not fear it? One of the first steps is to drop the weight loss goal. Setting a weight loss goal is a disaster in the making, why? Because losing weight is not the goal. Look, losing weight is easy. Let’s take a look at some easy ways to lose weight (and NO, these examples are neither recommended nor healthy. Rather, these are dramatic examples to reinforce how easy it is to lose weight and why weight loss should never be the goal):

  • Stop eating all together
  • Drink 3 glasses of carrot juice, 3x/day
  • Consume a bowl of chicken broth, 3x/day


All completely ridiculous, right? But, these ridiculous examples would also result in a dramatic weight loss. And remember, these examples are neither recommended nor healthy. Rather, these are dramatic examples to reinforce how easy it is to lose weight and why weight loss should never be the goal. And all of these diets/food fads are just as ridiculous.


Now, often times, it’s at this point in the conversation where the dieter has a knee jerk reaction and says, ‘but I lost weight on that diet!’ Of course you lost weight on that diet; you were overweight to being with. And those 3 bullet points above would also cause a ton of weight loss; does that make them right? Of course not. Point being is this, the ‘but I lost weight’, is not a valid argument for a diet.


Think of it like this. Let’s take an individual that is overweight and out of shape. And they go participate in a 5k (3.11 miles) and their finishing time is 50-minutes. And then over the next 3 months they walk/jog 1-mile, 3 times per week. And then they participate in another 5k and they finish in 35 minutes. Does this mean the Ultimate 5k Run Training Program is to walk/jog 1-mile, 3 times per week because this person took 10-minutes off their time? Of course not, that’s absurd. Of course they took 10-minutes off of their 5k time with minimal running; they started at 45 minutes and out of shape. An individual trying to justify a diet worked because they lost weight is no different than someone trying to justify a 3-day per week, 1-mile walk/jog program as the key to increasing 5k run speed.


Therefore, let’s drop the weight loss goal and change it to a body transformation goal. Let’s stop celebrating these short-term weight loss, diet-induced body changes. And let’s start to celebrate real success. Let’s start to celebrate body transformation success that sets up the individual for a lifetime of success.


Folks, these are two completely different worlds (weight loss vs. body transformation). Body transformation is just that; you completely transform your physique, for a lifetime. Not weight loss for a day, not weight loss for an event, not weight loss for your wedding day, etc.; rather, you transform your physique for life. Once the goal becomes body transformation and not weight loss, watch out…it’s Game On! It’s at this stage that the diet is thrown out the window. You now think different, live different and approach your health & fitness completely opposite of the Diet-life.


You start to focus on eating right and fueling the body right, not dieting. You start to focus on good quality sleep each night. You start to focus on strength training in order to build muscle and burn fat (and not endless hours of cardiovascular exercise combined with a calorie restricted diet).


And when we talk body transformation, we are talking about transforming the physique 100% natural. Not with the assistance of Prohibited substances as per the World Anti-Doping Agency (WADA) & United States Anti-Doping Agency (USADA)  such as testosterone, pro-hormones such as DHEA, estrogen blockers, anabolic agents, etc. Workout Smart, Eat Right, Get Results®; this is how we transform the body.


Are you ready to turn the corner and let this truly be the year of the New Year, New You? If so, let’s ditch the diet, embrace success and everything that comes along with it. Let this be the year of achieving meaningful and sustainable results for a lifetime and achieve body transformation success that you could have only dreamed of before. Are you in?


If you have any questions on how to achieve your body transformation goals, feel free to call/email/text anytime (864-382-8486, [email protected], Skype @coachkattouf).




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Rick Kattouf II, O.D. is a 2x Best-Selling Author and Fitness & Nutrition expert and has been named one of America’s PremierExperts® and one of the World Fitness Elite® Trainers of the Year. Rick is a Sports Nutrition Specialist, Heart Rate Performance Specialist, Master Personal Trainer & Triathlon Coach. He has been seen on ABC, NBC, CBS and Fox affiliates around the country as well as in the USA Today, Chicago Tribune, National Examiner,,, Runner’s World, Bicycling Magazine, Men’s Health UK, FIGHT! Magazine, Florida Cycling Magazine and The Independent in the UK. Rick is the CEO/Founder of TeamKattouf® Inc, CEO/Founder of TeamKattouf® Nutrition LLC, CEO/Founder of Virtual Gym LLC, Creator of TeamKattouf® Nutrition Supplements, Host of Rx Nutrition, author of Forever Fit, Creator of 5-Round Fury® Nutrition Supplement, 5-Round Fury Fitness® workout app, Creator of Coach2CEO, Creator of Fuel Keeper®, Entrepreneur and Inspirational Speaker. Dr. Rick has personally coached individuals in 30+ states and 10+ countries.

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