Get Results, Fast-With Minimal Effort!

Get Results, Fast-With Minimal Effort!

By Dr. Rick Kattouf II

 Whoa! Stop the press. Can it be true? I can get results, fast and with minimal effort? Heck, while we are at it, why don’t we just also jump aboard the latest ‘Get Rich Quick’ scheme. Well, in the words of Lee Corso...Not so fast! How many times do we see headlines like this whether it is for a workout trend, diet, food fad, nutrition supplement, etc. Here is my number one suggestion when you see a headline that resembles anything like this; I want you to run… Fast and don't look back.

Reason being, headlines like this are setting you up to fail. Okay, let's try this on for size. I can easily do better than this. I could guarantee someone a fast 20-pound weight loss simply by having them fast. But I would never do such a thing. Why? Because it would have to be done by the unhealthiest, unsafe, calorie restrictive weight cutting methods and this is neither good, nor sustainable

What we have to ask ourselves is the following. If all of these weight loss guarantees worked so well (and remember, our definition of "working" is achieving meaningful and sustainable results for a lifetime, not temporary change) then why does a new food fad and diet pop-up all of the time and why does the obesity rate continue to skyrocket? Right? This question is easily answered. Of course they don't work because if they did, there would only have to be one "fast weight loss method" and obesity would be eradicated. But this is far from the reality.

Here's what is true about most headlines like this. You probably will drop 10 pounds fast, guaranteed. But, there are other guarantees that these headlines are not telling you about. For example, you will also be guaranteed to regain some, all or even more of the weight you lost. You will also be guaranteed to squash (ie: slow significantly) your own metabolism because of the extreme diet/weight cutting methods that you will have to adopt in order to drop this weight. You will also be guaranteed that you will never achieve meaningful and sustainable body composition results. Sure, you'll lose weight, but this is just temporary of course… Guaranteed.

Chasing such headlines is like chasing the next "get rich quick" gimmick or the latest multi-level marketing scheme that promises $5,000 per week and you only have to work 5 hours/week. And this is exactly why we want to run and run fast and never look back when we see such weight loss guarantee headlines. You are about to be thrown into a perpetual frustration cycle of quick weight loss followed by quick weight gain and then in time, the inability to make any body composition improvements in the future.

There is only one way to achieve meaningful and sustainable results for a lifetime. And that is put forth an incredibly high amount of time, effort, energy, focus, dedication, commitment and desire. This should not come at a surprise to anyone. As this is the recipe for success in business, sport, body transformation, etc. Achieving great success in any area of life is not achieved by looking for shortcuts and a quick fix. And success is not deserved…it’s earned. Now let’s get out there and earn it!




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Rick Kattouf II, O.D. is a 2x Best-Selling Author and Fitness & Nutrition expert and has been named one of America’s PremierExperts® and one of the World Fitness Elite® Trainers of the Year. Rick is a Sports Nutrition Specialist, Heart Rate Performance Specialist, Master Personal Trainer & Triathlon Coach. He has been seen on ABC, NBC, CBS and Fox affiliates around the country as well as in the USA Today, Chicago Tribune,,, FIGHT! Magazine, Florida Cycling Magazine and The Independent in the UK. Rick is the CEO/Founder of TeamKattouf® Inc, CEO/Founder of TeamKattouf® Nutrition LLC, CEO/Founder of Virtual Gym LLC, Creator of TeamKattouf® Nutrition Supplements, Host of Rx Nutrition, author of Forever Fit, Creator of 5-Round Fury® Nutrition Supplement, 5-Round Fury Fitness® workout app, Creator of Coach2CEO, Creator of Fuel Keeper®, Entrepreneur and Inspirational Speaker. Dr. Rick has personally coached individuals in 30+ states and 10+ countries.



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