Attack Your Goals-How Bad Do You Want It?

Attack Your Goals-How Bad Do You Want It?

By Dr. Rick Kattouf II


You have set some amazing goals for yourself. You are ready to go and ready to make some lifestyle changes. Whether your goals revolve around body composition change, improving overall health, improving athletic performance, becoming a world champion athlete, etc., it is game on!

Congratulations on taking that first step and setting that big goal because that is a very important first step.


Now, with that being said, while setting the big goal is a great first step, it's just that, a first baby step, because now the work starts. Think of it like this… Someone wants to start a business. This is a fantastic goal, no doubt. One of their first steps is to get their business cards printed, awesome. The new, soon-to-be business owner is super excited about their new business card and they show it off to everyone on social media. And what follows is a bunch of comments like, "yippee", "yahoo", "you're awesome", "superstar", "you rock", and much more.


As nice as those comments are and as good as it feels to have a business card, it's just that a "business card", not a business and not yet even a successful business. This is a very nice first baby step, but now the work begins; it’s time for the grind and the hustle. Having a business card does not mean you have a business, it’s simply just a small baby step.


So, how do we attack these big goals that we have set for ourselves with the veracity, intensity, stick-to-itiveness, commitment, hard work, focus, dedication and passion that it takes to become successful? Well, it's pretty simple… We have to stick to the plan like a stamp to an envelope in order to get to where we are going. To become a mega-success (and yes, whatever goal you have set for yourself is a big one, therefore, it is a mega-success to achieve it), there's no room for error. Sure, there's plenty of room for error if we want to the average, that's easy. But, the reason we set the goals we did is not to be average, rather, these goals we have set for ourselves is setting us up for greatness.


It can be a harsh reality for individuals when they realize how much work, time, effort and energy it takes to achieve such goals. This should not surprise anyone; if it was easy, everyone would be great. Those that stick to the plan like a stamp to an envelope, stay on task, eliminate all distractions and bring to the table a ‘whatever it takes’ mentality, will be setting themselves up for great success.


Here's another great example in the world of athletics. Individuals will sign up for a goal/event/competition one year in advance. It may be a marathon, Ironman triathlon, obstacle course race, etc. And much like getting that first business card printed, when these individuals hit that pay-now button for their event/big goal, understandably so, they are excited, as they should be. They post this all-over social media to let the world know what they've signed up for. And what follows is the same comments as mentioned above, "yippee", "yahoo", "you're awesome", "superstar", "you rock." Now, keep in mind, they not even accomplished anything yet; they simply just signed up and paid for an event (now the real work begins, so let’s save the yippee, yahoo and you’re awesome for when the goal is actually accomplished).


While this may feel good, this doesn't make the journey any easier. Signing up for the event is easy, but now it’s time to pin those ears back and dig those heels in. The work has just begun and now it's time to grab that lunch pail, put on that hardhat and go to work each and every day. People soon find out how much work, time, effort and energy it takes to truly live the lifestyle, each and every day, and not letting anything derail you. Because this is what it takes, sticking to the plan, each and every day, like a stamp to an envelope in order to get you where you want to go.


No matter the goal(s) you have set for yourself, let's start this great journey and let's stick to the plan. If during your journey, you become unglued, it's time for a knee-to-knee, eye-to-eye conversation. Grab a chair, place it in front of the mirror and take a seat. Look at that person staring back at you because it's now time for some tough questions and some tough answers. Ask that person staring back at you, "how committed are you?" "How bad do you want this?" "Does your commitment level match your goal?"


Are you ready to stick to the plan like a stamp to an envelope and bring to the table a ‘whatever it takes’ mentality? If so, get ready for the most amazing and exciting journey you've ever been on! Let us know how we can help assist you with your goals. Feel free to call/email/text anytime (864-382-8486, [email protected]). Get ready to find a whole new level of success!




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Rick Kattouf II, O.D. is a 2x Best-Selling Author and Fitness & Nutrition expert and has been named one of America’s PremierExperts® and one of the World Fitness Elite® Trainers of the Year. Rick is a Sports Nutrition Specialist, Heart Rate Performance Specialist, Master Personal Trainer & Triathlon Coach. He has been seen on ABC, NBC, CBS and Fox affiliates around the country as well as in the USA Today, Chicago Tribune, National Examiner,,, Runner’s World, Bicycling Magazine, Men’s Health UK, FIGHT! Magazine, Florida Cycling Magazine and The Independent in the UK. Rick is the CEO/Founder of TeamKattouf® Inc, CEO/Founder of TeamKattouf® Nutrition LLC, CEO/Founder of Virtual Gym LLC, Creator of TeamKattouf® Nutrition Supplements, Host of Rx Nutrition, author of Forever Fit, Creator of 5-Round Fury® Nutrition Supplement, 5-Round Fury Fitness® workout app, Creator of Coach2CEO, Creator of Fuel Keeper®, Entrepreneur and Inspirational Speaker. Dr. Rick has personally coached individuals in 30+ states and 10+ countries.



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