Are You All-In on Your Goals?

Are You All-In on Your Goals?

By Dr. Rick Kattouf II


 It is always encouraging when individual set big goals for themselves. But all too often, the commitment level does not match the goal. As mentioned in the book The Hero, ‘Life is like a bank account. The more you put in, the more you will get out. Don't put in a little and expect a lot.’  This is such a powerful and true statement.

Here are some statements that individuals have shared with me over the years:

  1. "Rick, I need to lose 70 pounds and I will do whatever it takes…but, I have to have at least one cheat day per week."
  2. "Rick, I want to be a great runner and significantly reduce my 5k time…but, I can only run 1-2 days per week."
  3. "Rick, just tell me what to do/eat and I will do it; I have to lose weight, I'm desperate…but, I still want to be able to go out with my friends on the weekend and eat & drink."
  4. "Rick, I'm so tired of being overweight! I'm ready to make the necessary nutrition changes…but, I just want you to know, I have to have my 1-2 glasses of wine each night; that’s how I relax."


Take a good look at those four statements above. They all start out great and the individual sounds super-motivated and ready to make some lifestyle changes so that their goals and dreams can become a reality. And then comes the…but. These are all perfect examples of great goals being set but the commitment level is not there to match and compliment the goal.  In order for individuals to become successful, in any facet of life, the commitment level and goals must be aligned. For example, setting a goal to lose 70 pounds but still wanting to have cheat days during the week, just makes no sense whatsoever. The commitment level does not match the goal.

Now, let's understand one thing, in no way are those for statements above a negative or a failure, not even close. That is not the point whatsoever. Rather, the point is this… Once we set our goals we then have to ask ourselves, "Am I willing to commit 110% to this goal? Am I all-in?" If the answer is no, again, this is not a failure. But, this is where the individual then has to make an adjustment; adjust/reduce the goal or adjust/increase the commitment level, make sense? This all goes back to the statement above regarding life being just like a bank account. We cannot put in a little and expect a lot.

I know this can be tough for individuals because in a way, adjusting/reducing a goal is like settling for average. And it is, but once again, choosing to be average is neither a negative nor a failure. An individual just has to be honest with themselves. If we choose to only put in average, the results will only be average of course (not above average). To become great, to become extraordinary (as this is where most individuals choose to be when they set big goals) takes a level of time, effort, energy and commitment that can be mind-bending. This takes a level of focus and dedication that not everyone is going to be willing to commit to. And once again, if we choose to put in average, we cannot complain about not achieving greatness (No whining, No complaining, No excuses).

So, my suggestion is this; as you set your goals, break each one down and ask yourself what your commitment level is to each of those goals. You will find so much more success and much less frustration by aligning the commitment level and the goal as opposed to having the goal set so big that the commitment level is not aligned properly. And again, it's okay to adjust one or the other or both; I encourage this. The more honest we are with ourselves, the more success we will find. Wanting to achieve huge goals is one thing. But choosing to put forth the necessary commitment level in order for these goals to become a reality is a completely different world.

No matter what your goals and dreams, align these with the equal amount of commitment and there is no goal or dream that you cannot accomplish. Let's get out there and make greatness happen!

Let us know how we can help assist you in making your fitness, nutrition and/or sport specific goals become a reality. Call/email/text anytime (866-966-1422, [email protected]com).




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Rick Kattouf II, O.D. is a 2x Best-Selling Author and Fitness & Nutrition expert and has been named one of America’s PremierExperts® and one of the World Fitness Elite® Trainers of the Year. Rick is a Sports Nutrition Specialist, Heart Rate Performance Specialist, Master Personal Trainer & Triathlon Coach. He has been seen on ABC, NBC, CBS and Fox affiliates around the country as well as in the USA Today, Chicago Tribune, National Examiner,,, Runner’s World, Bicycling Magazine, Men’s Health UK, FIGHT! Magazine, Florida Cycling Magazine and The Independent in the UK. Rick is the CEO/Founder of TeamKattouf® Inc, CEO/Founder of TeamKattouf® Nutrition LLC, CEO/Founder of Virtual Gym LLC, Creator of TeamKattouf® Nutrition Supplements, Host of Rx Nutrition, author of Forever Fit, Creator of 5-Round Fury® Nutrition Supplement, 5-Round Fury Fitness® workout app, Creator of Coach2CEO, Creator of Fuel Keeper®, Entrepreneur and Inspirational Speaker. Dr. Rick has personally coached individuals in 30+ states and 10+ countries.

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